This is the girl band you can buy
Johnny Davis and John Elliott
THEY could become the ultimate in manufactured music. Four girls in their twenties have been brought together by Saatchi & Saatchi UK, the advertising agency, as a pop group that can be bought “off-the-shelf” by companies to promote their brands.
Saatchi & Saatchi clients who pay to use the still-unnamed group will have a say in its name, the song style and lyrics, as well as the brands the group wear, drink and eat.
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